Busan rolls out citywide tourism program to capitalize on BTS concerts
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2 Articles
Busan rolls out citywide tourism program to capitalize on BTS concerts
When the global K-pop juggernaut BTS arrives in the southeastern port city of Busan next month, municipal authorities will try to turn a two-day stadium concert into a monthlong, citywide economic engine. The Busan Metropolitan Government announced Monday an aggressive "citywide festivalization" project surrounding the upcoming "BTS WORLD TOUR 'ARIRANG' IN BUSAN" performances on June 12 and 13. Rather than treating the concerts as an isolated, o…
BTS World Tour Lands... Festival Venues in Busan for the Entire Month of June Inducing Stay-Type Tourism with Experiential Content Under Four Major Themes: Hospitality, Experience, Gastronomy, and Impression Ahead of the BTS World Tour Arirang IN Busan concerts scheduled to be held on June 12 and 13, various locations throughout Busan will be transformed into festival venues for the entire month of June.
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