US EditionBurger King France Taps Jamel Debbouze for Witty One-Handed King Tortillas Launch
6 Articles
6 Articles
The humorist highlights his own handicap in an irreverent but hilarious spot
Burger King strikes again with humour and originality. For his latest commercial, it is Jamel Debbouze who takes the stage to present the new 'King Tortilla', between surprises and staggered replicas. ...
Le Huffington Post
Laminute.infoBurger King unveils a campaign with Jamel Debbouze for his "King Tortillas", and plays on a black humour assumed around a simple use: eating with one hand.
Burger King France taps Jamel Debbouze for witty one-handed King Tortillas launch
Burger King is continuing to push the boundaries of advertising with a bold and self-aware new campaign to launch its King Tortillas in France. Created by Buzzman, the campaign centers on a simple yet highly relatable product insight: the ability to eat with just one hand. Rather than presenting this functional benefit in a conventional way, Burger King transforms it into the foundation of a humorous and unexpected narrative. To bring this idea …
For the launch of his King Tortillas, Burger King bet on self-derision with Jamel Debbouze. Signed Buzzman, the campaign has been aired since 6 April on TV and VOL. The spot skilfully diverts the classical idea of advertising by transforming a simple product argument into an effective humor scene. The spot features Jamel Debbouze, who believes he is participating in a classic film before discovering in full set that he was chosen for an unexpect…
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