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What's up with the New Burger King Guarantee? Do Other Fast-Food Places Have Similar Policies?
The chain is adding a manager role and free remake offers after receiving thousands of customer calls and texts about service improvements.
- On Monday, Burger King introduced the 'Your Way Champions' and 'Whopper Guarantee,' two initiatives designed to improve guest satisfaction after President Tom Curtis received thousands of calls and texts through the brand's Listening Initiative.
- Earlier this year, Burger King President Tom Curtis distributed his direct phone number as part of the 'There's A New King And It's You' campaign, inviting guests to share complaints about Whopper customization and restaurant operations via calls and texts.
- Designated managers will serve as Your Way Champions in branded uniforms, acting as 'clear point of contact' for guests to welcome them, verify order accuracy, address customization requests, and resolve issues immediately.
- Under the Whopper Guarantee, staff will remake any unsatisfactory Whopper for free; guests receive a six-digit code via QR scan for a complimentary classic Whopper valid 14 days and redeemable through August 31.
- Burger King plans additional initiatives throughout the year with menu announcements expected later this summer, building on February's Whopper improvement and the Whopper By You program that created the Crispy Onion, Ultimate Steakhouse, and BBQ Brisket Whoppers.
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49 Articles
49 Articles
TVA NouvellesReposted by 
Le Journal de Montreal
Le Journal de MontrealUnsatisfied customers of their Whopper can now obtain another free of charge.
·Montreal, Canada
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Burger King Makes Change After Hearing Thousands of Customers With Same Complaints
Burger King patrons will soon experience several noticeable changes at their local restaurants. These operational updates are directly inspired by the very customers who demanded better service. The fast-food chain recently invited honest feedback and successfully turned those insights into practical business solutions. “Earlier this year, we opened our phone lines and invited people to...
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Total News Sources49
Leaning Left7Leaning Right5Center32Last UpdatedBias Distribution73% Center
Bias Distribution
- 73% of the sources are Center
73% Center
L 16%
C 73%
11%
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