US EditionBurger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
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Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format – Marketing Communication News
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, the UK and North America, Velocity is a scroll-reactive display fo
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