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Burger King France unveils its quietest campaign yet
Summary by Adobo Magazine Online
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Burger King France unveils its quietest campaign yet
On November 16, Burger King France rolled out a daring new audiovisual concept: a one-minute “silent” advertisement in both 60- and 30-second formats, airing on television and in cinemas. Gone are the slogans, voiceovers and advertising gimmicks. Instead, the film presents a single uninterrupted shot of a person eating — no script, no commentary, only the crisp, primal sound of each bite. The aim: to turn eating into a sensory spectacle, to let …
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