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Burberry posts first quarterly sales rise in two years

  • Burberry said Thursday that second-quarter comparable store sales rose 2%, the first increase in two years, beating market expectations of 1%.
  • Since Schulman joined in 2024, he said `my belief in this extraordinary British luxury house is stronger than ever` and has refocused Burberry under the 'Burberry Forward' strategy.
  • On a six-month basis, adjusted operating profit rose to 19 million pounds, reversing a loss of 41 million pounds last year, while first-half revenue was 1.03 billion pounds.
  • Investors pushed the share price up more than 4 percent to 13.06 pounds at 9:00 a.m. GMT, and Luca Solca, luxury analyst at Bernstein, said sales and profits exceeded expectations, noting Burberry is "slowly but surely moving in the right direction."
  • Burberry has also announced proposed job cuts, about 1,700 worldwide, and a £48 million cost-cutting programme, with the next test being momentum through the festive trading period and into 2026-27.
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21 Articles

Watauga DemocratWatauga Democrat
+9 Reposted by 9 other sources
Lean Left

Burberry narrows first half loss on turnaround plan

Burberry said Thursday it narrowed losses in its first half thanks to the British luxury fashion label's turnaround plan begun a year ago.

·Calhoun, United States
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Evening StandardEvening Standard
+3 Reposted by 3 other sources
Center

Burberry turns corner with first sales rise in two years

The luxury fashion firm said comparable same store sales lifted 2% in its second quarter and remained flat overall in the first half.

·London, United Kingdom
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The Business Desk broke the news in on Thursday, November 13, 2025.
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