Bundling subscriptions boosts Dow Jones' performance
1 Articles
1 Articles
Bundling subscriptions boosts Dow Jones' performance
During the second quarter earnings conference call, News Corp. chief financial officer Lavanya Chandrashekar made the following comment: Bundling subscriptions for the quarter improved by 45% year-over-year to over 950,000 while also benefiting from improved yield with the focus on the three product bundle of Wall Street Journal, MarketWatch and Barron’s. Print volume declined by 16% […]
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