Bump 1T 2026: +3.1% Growth for the French Advertising Market, Despite Everything
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Despite an economic and geopolitical environment that is still uncertain, the French advertising market remains on the rise in the first quarter of 2026. The digital market, which is up +9%, shows a growth of +3.6% (excluding mail), while the five media markets are growing by +3.6%.
France Advertising, IREP and Kantar Media publish their balance sheet of the advertising and communication market in the first quarter of 2026. Net advertising revenues for all media reached €4.275 billion in the first quarter of 2026, up +3.1% compared to 2025. An increase mainly driven by digital, while the five historical media are declining. The overall communications market reached €8.5 billion (+0.6%), marked by persistent international te…
Despite an unstable economic and geopolitical climate, the French advertising and communication market maintains a positive momentum in the first quarter of 2026. According to the results of the Unified Barometer of the Public and Communication Market (BUMP), revealed by IREP, France Pub and Kantar Media, net advertising revenues reach €4.275 billion, an increase of 3.1% over 2025. This increase is mainly based on digital, a 9% increase, while t…
Despite an uncertain political and economic environment and persistent international tensions, the French advertising market grew by +3.1% in the first quarter of 2026. Net advertising revenues from all media reached €4.275 billion, according to data published by l'Irep, France Pub and Kantar Media as part of the unified Bump barometer. Digital, up +9%, remains the only real driver of this growth, while the five historical media are down by -4.8…
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