US EditionBuilt by Athletes: Investing Intentionally in the Player-Fan Connection - Womens Sport Trust
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Built by Athletes: Investing Intentionally in the Player-Fan Connection - Womens Sport Trust
At the final day of the Women’s Super League (WSL) season on Saturday, I spoke on a panel at Chelsea where we touched on just how important players are, not only to the game itself, but to the growth, visibility, and connection driving women’s sport forward. It’s a theme that’s being talked about more and more: the centrality of the female athlete. Across the industry, there’s growing recognition that it’s their personalities, stories, and authe…
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