Building authentic brands: From awareness to advocacy - Campaign Middle East

Building authentic brands: From awareness to advocacy - Campaign Middle East

Consumers today are increasingly seeking authentic, meaningful interactions and alignment with their values when they engage with brands. Gone are the days traditional advertising and the old marketing funnel approach really worked. Now, brands must move beyond one-way promotions; and instead work towards fostering emotional connections that drive long-term advocacy. By embracing storytelling as a […] The post Building authentic brands: From awa…