US EditionHow Purpose Shapes The Future Of Family Business
Summary by Family Business United
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How Purpose Shapes The Future Of Family Business
In the intricate world of family business, where personal ties and commercial ambition are woven tightly together, the notion of purpose is not just a guiding light—it is the very foundation upon which enduring success is built. Unlike publicly traded companies driven predominantly by shareholder returns, family enterprises are often defined by deeper motivations. These businesses carry legacies, shape communities, and frequently strive for some…
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