US EditionBuick's bold promise in China: an electric SUV that won't catch fire
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Buick's bold promise in China: an electric SUV that won't catch fire
In the world's most competitive electric car market, simply offering a new model isn't enough. Automakers need a unique edge. General Motors' Buick brand believes it has found one for its updated Electra E5 in China, making a promise that directly confronts a major fear for potential EV buyers: battery fires. The company is so confident in its technology that it guarantees the new Electra E5 will not spontaneously combust. Far from being just a …
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