JB Hi-Fi Taps Broadsign for Retail Media

JB Hi-Fi taps Broadsign for retail media

JB Hi-Fi is expanding its retail media ambitions, partnering with Broadsign to build and scale a national in-store network across more than 200 stores. The deployment will see the retailer use the Broadsign Platform to centralise planning, execution and measurement of in-store campaigns, as competition intensifies in the retail media space. The move signals JB Hi-Fi’s intent to further commercialise its physical footprint, giving brands greater …

JB Hi-Fi Taps Broadsign To Build & Scale Retail Media Network

JB you've done it again.

JB Hi-Fi turns to Broadsign to power retail media rollout

Ad tech platform Broadsign is to power the rollout of JB Hi-Fi’s new retail media arm.The announcement:Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB […]

Broadsign platform to power JB Hi-Fi retail media network

Broadsign has announced that JB Hi-Fi, Australia’s largest consumer electronics retailer, will deploy its platform to build and scale an in-store retail media network spanning more than 200 stores across Australia. The platform is designed to allow JB Hi-Fi to plan, execute and measure in-store media and advertising campaigns from a single central hub, with real-time availability, ad serving and campaign reporting built in. An open API enables i…

Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network

Broadsign announced that leading Australian consumer electronics retailer JB Hi-Fi is deploying the Broadsign Platform to build and scale its in-store retail media network (RMN), which spans over 200 stores across Australia. The technology will streamline operations, enabling JB Hi-Fi [...] The post Broadsign Partners with JB Hi-Fi to Accelerate Retail Media Network   appeared first on ExchangeWire.com.