US EditionDallas-Based Brix Holdings Bought by Franchisee
DALLAS, TEXAS, JUL 22 – Amol Kohli, owning over 30 Friendly's locations, will lead Brix's growth and expansion after acquiring the 250-unit portfolio, with eight new franchise agreements signed in 2025.
- Legacy Brands International, led by Amol Kohli, acquired BRIX Holdings, a Dallas-based multi-brand franchiser, on July 22, 2025.
- The acquisition followed Kohli's 16-year franchise experience beginning in 2009 with Friendly's and was announced amid Friendly's 90th birthday celebrations.
- BRIX Holdings, a franchising company with a portfolio of over 250 locations including Friendly’s, Clean Juice, Red Mango, Orange Leaf, and Humble Donut, has secured eight new franchise agreements in 2025 to drive continued expansion.
- Kohli aims to enhance the size, scale, and infrastructure of their franchise networks, with plans to broaden Friendly's presence into southeastern and south-central U.S. markets, including states like Georgia, the Carolinas, and Texas. Meanwhile, CEO Sherif Mityas expressed strong confidence in their growth plan and team as they work to support current and prospective franchisees.
- The acquisition keeps BRIX headquartered in Dallas with the current leadership intact, and it signals continued momentum for BRIX’s expansion and franchise support moving into the second half of 2025.
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The Bay City Tribune+12 Reposted by 12 other sources
Friendly's Franchisee Acquires Parent Company BRIX Holdings
Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions
·Bay City, United States
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