British Gas Launches “Taking Care of Things” Campaign with Heartwarming Ad Featuring New Brand Characters

British Gas Launches “Taking Care of Things” Campaign with Heartwarming Ad Featuring New Brand Characters

British Gas Launches “Taking Care of Things” Campaign with Heartwarming Ad Featuring New Brand Characters (IN BRIEF) British Gas has launched its new brand platform, “Taking care of things,” featuring a heartwarming campaign centered around a lovable family, “The Things,” to represent the company’s dedication to providing reliable home services. The campaign, which includes a 60-second TV commercial, aims to offer customers peace of mind knowing…

British Gas introduces huggable mascots in a new campaign - Marketing Beat

British Gas has unveiled a new brand platform, starring its new mascots ‘The Things’. According to the brand, ‘The Things’ are a fluffy symbol of “warmth, comfort and the peace of mind British Gas brings to homes across the UK”. The platform, titled ‘Take care of things’, was devised by creative agency T&Pm. As part of the brand platform, the company has launched a new campaign that centres on a 60-second hero spot. “At British Gas, we understan…