‘Tamil Nadu Day’: Stalin, Udhayanidhi Hail the State CM Stalin and Deputy Udhayanidhi Sing Praises for the State

‘Tamil Nadu Day’: Stalin, Udhayanidhi hail the State CM Stalin and deputy Udhayanidhi sing praises for the State

Tamil Nadu Day celebrated by Chief Minister M.K. Stalin and Deputy Udhayanidhi Stalin, honoring state's identity and heritage.

Britannia Launches ‘A Bite of TN’ to Celebrate Tamil Nadu Day

New Delhi: Britannia Milk Bikis has launched a new campaign titled ‘A Bite of TN’ to coincide with Tamil Nadu Day, highlighting the everyday habit of how locals often bite around the flower borders and logo of its Milk Bikis Classic biscuit, a product sold exclusively in the state. The campaign, developed by agency Talented, features print ads, a stop-motion film, and 80 billboards across 19 districts. The billboards, filtered by pincode, point …

Britannia’s Hyperlocal ‘A Bite of TN’ Campaign Bites into Tamil Nadu’s Heart on State Day

Chennai: Britannia Milk Bikis, one of Tamil Nadu’s most beloved biscuit brands, has unveiled a new hyperlocal campaign titled ‘A Bite of TN’ to mark Tamil Nadu Day. Conceptualised by Talented, the campaign creatively honours a quirky, decades-old consumer habit exclusive to the state—biting around the flower border and logo on the Milk Bikis Classic biscuit. Building on this deeply ingrained cultural behaviour, Britannia has reimagined bitten Mi…