BrightEdge Survey Reveals 68% of Marketers Are Embracing AI Search Shift As Organizations Look to SEO Teams to Lead
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Why Your PR Team Should Lead AI Search Strategy, Not SEO
SEO is Driving AI Search Strategy, and That’s a Problem AI search is moving fast. Google’s AI Overviews are already reshaping how your brand shows up. OpenAI is in the game with real-time search. And marketers everywhere are trying to figure out if this is the sprint, the marathon, or a slow-motion collapse. According to a new BrightEdge survey, 68% of organizations are already changing their search strategies in response to AI. That part isn’t …
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