US EditionBridging the Generational Communication Gap in Agriculture
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Bridging the Generational Communication Gap in Agriculture
Communication is constantly evolving, especially in agriculture, where different generations interact daily. And how we interact depends on what generation we belong to, and the differences can be striking. Kristin Pronschinske, CEO of Lookup LLC, studies the different generations, including Baby Boomers, Gen X, Millennials, Gen Z, and Gen Alpha, and how they communicate. Speaking at the AWC West 2025 Conference, Pronschinske says each generatio…
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