US EditionBridgerPay’s Approach to Reducing Payment Failures and Cart Abandonment - New York Weekly
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BridgerPay’s Approach to Reducing Payment Failures and Cart Abandonment - New York Weekly
In the expansive e-commerce realm, where every interaction can hold potential for profit, there’s a silent yet substantial leak in the system: payment failures leading to cart abandonment. Despite significant investments in marketing and customer acquisition, many businesses may be overlooking a critical juncture where a potential sale either concludes successfully or falls through: the payment process. This is not just a minor issue, but what c…
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