Brian Niccol Says Starbucks Is Back. Pumpkin Spice Season Will Tell.

Brian Niccol Says Starbucks Is Back. Pumpkin Spice Season Will Tell.

Brian Niccol says 'Back to Starbucks' is working. Sales are up, but margins, union pressure and loyalty cuts will decide whether the turnaround lasts.

Brian Niccol Says Starbucks Is Back. Pumpkin Spice Season Will Tell

As pumpkin spice latte season reaches its peak, Chipotle’s former boss Brian Niccol—who became CEO of Starbucks just over two years ago—said the global coffee chain has successfully returned to its roots. “We’ve figured out how to get back to connecting with customers,” Niccol said in a press…