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Brennan IT overhauls company branding in series of bold moves

Summary by consultancy.com.au
Brennan IT has undergone a major brand overhaul as one in a series of bold moves the firm has recently made in pursuit of its stated goal to become Australia’s largest tech services provider. The almost 30-year-old consultancy has overnight gone from a fairly dated-looking logo with block lettering and a light blue cube-box to a sleek, lowercase bright orange wordmark coupled with an underscore ‘cursor’, while also totally revamping its website …
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consultancy.com.auconsultancy.com.au

Brennan IT overhauls company branding in series of bold moves

Brennan IT has undergone a major brand overhaul as one in a series of bold moves the firm has recently made in pursuit of its stated goal to become Australia’s largest tech services provider. The almost 30-year-old consultancy has overnight gone from a fairly dated-looking logo with block lettering and a light blue cube-box to a sleek, lowercase bright orange wordmark coupled with an underscore ‘cursor’, while also totally revamping its website …

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Branding Strategy InsiderBranding Strategy Insider

Brands Are Anchors In Times Of Uncertainty - Branding Strategy Insider

In 2000, political scientist Robert Putnam lamented the growing social isolation and loss of social capital in American society. In his book Bowling Alone: The Collapse and Revival of American Community, Putman documented the declining participation in civic, religious, sports, volunteer, and fraternal organizations, among others. Associated with this decline is a loss of the social relationships that create a sense of shared values and common p…

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Branding Strategy Insider broke the news in on Tuesday, March 18, 2025.
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