Zydus Lifesciences Campaign Drives Breast Cancer Awareness Through Self-Examination Initiative

Zydus Lifesciences’ provides an update on its campaign from promoting breast cancer awareness - Express Pharma

Zydus Lifesciences’ nationwide campaign, ‘The Easiest Exam,’ aimed at promoting self-breast examination for early detection of breast cancer, has reached millions and been recognised as one of the most impactful public health initiatives of the year. Breast cancer affects one in every 29 women in India, making it the most common cancer among Indian women today. Alarmingly, many of these cases are detected in the later stages, drastically reducin…

There is a strong push for a majority in the Storting for a change in the law that includes breast cancer as an occupational injury.

It goes against a broad majority for a law change that includes breast cancer as an occupational injury.

Zydus Lifesciences campaign drives breast cancer awareness through self-examination initiative

Zydus Lifesciences has completed a nationwide awareness campaign titled ‘The Easiest Exam’, aimed at encouraging self-breast examinations for early detection of breast cancer. The campaign, launched in October 2024, was developed in response to the growing incidence of breast cancer in India, where one in every 29 women is at risk. The initiative reached millions of women through a combination of storytelling, medical insights, and digital outre…