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The World's Oldest Watchmaker Is Returning as Breitling's Affordable Sister Brand

Summary by Gear Patrol
The King of Chronographs is back. Breitling Breitling closed out 2023 with the shocking announcement that it had acquired Universal Genève, which at the time was widely considered the most significant defunct Swiss watch brand among collectors and enthusiasts. The rebirth of Universal Genève is still in the works, with the brand officially set to debut in 2026. But it won’t be alone. Breitling has now confirmed it has rescued another legenda…
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The World's Oldest Watchmaker Is Returning as Breitling's Affordable Sister Brand

The King of Chronographs is back. Breitling Breitling closed out 2023 with the shocking announcement that it had acquired Universal Genève, which at the time was widely considered the most significant defunct Swiss watch brand among collectors and enthusiasts. The rebirth of Universal Genève is still in the works, with the brand officially set to debut in 2026. But it won’t be alone. Breitling has now confirmed it has rescued another legenda…

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HODINKEEHODINKEE

Breitling To Relaunch Gallet Confirming Ambitions To Become Multi-Brand Watchmaker

Breitling's corporate strategy to grow sales and volumes by acquiring newly revived marques at varied price levels will start next year as the company adds Gallet to its growing stable of brands. New Gallet watches will be sold in Breitling boutiques alongside the parent brand whose production facilities will also be used to assemble and produce them, says Chief Executive Officer Georges Kern. They are expected to launch mid-year in 2026 and wil…

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HODINKEE broke the news in on Monday, March 17, 2025.
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