Brands brace for a MAHA food fight

Brands brace for a MAHA food fight

Major food and agricultural groups are publicly positioning themselves as fans of the “Make America Healthy Again” movement, with brands of all stripes rushing to seize this moment for change.

These popular foods are affected as companies align with Trump admin's 'MAHA' initiative

A growing number of well-known food products, from soft drinks to cereals, are being reformulated as part of a commitment made by major food giants to eliminate artificial colors and use cleaner ingredients.General Mills and Kraft Heinz, two of the largest food manufacturers globally, pledged last week to remove all artificial dyes from their respective U.S. portfolios by the end of 2027. The moves came amid calls from the Trump administration t…

Pork finds wins and worries in MAHA report (Part 2) | Iowa Agribusiness Radio Network

In Part 1 of our conversation with Dr. Ashley Johnson of the National Pork Producers Council, we looked at the pork industry’s positives and concerns about the recently released MAHA report. While the science behind meat’s role in a healthy diet was reaffirmed, confusion remains around how certain products like bacon and sausage are labeled as ultra-processed. That distinction could carry significant weight as future nutrition policies take shap…

MAHA: Let the lobbying begin - Food Politics by Marion Nestle

Politico reports: White House invites 46 farm, food groups to discuss MAHA report The MAHA report, as I’ve written, could have enormous implications for food system businesses.  The problems it describes with the health of America’s children call for policies that could reduce profits for companies that, for example, produce seed oils, food products with color additives, and ultra-processed foods in general. The secretaries of HHS and USDA have …

Nutritionist says this MAHA change should be a 'major wake up ...