US EditionBranding and Quality Drive MSME Sales in Indonesia’s Traditional Medicine Market
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Branding and Quality Drive MSME Sales in Indonesia’s Traditional Medicine Market
A recent study published in the Accounting Profession Journal (APAJI) sheds light on the key factors influencing consumer purchasing decisions, particularly in the context of small and medium-sized enterprises (MSMEs) specializing in traditional medicine products. The research, led by Revina A. Wilar from the Business Management Study Program at Ciputra School of Economics in Makassar… Source
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