Grammy-nominated Twitch streamer PlaqueBoyMax, recording a live stream with Bose. The audio-equipment company is pushing further into entertainment with podcasts, TV and film series, and a record label.BoseA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.Bose wants a bigger chunk of the music business.The audio-equipment maker has created Bose Studios, an in-house content stu…
Bose is aiming to expand its market share in the music business. To shift away from campaign-driven marketing, the company has established an in-house content studio called Bose Studios.