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New Braunfels Adapts as Tourism Industry Shifts
The hospitality sector employed over 16,000 workers and generated $380 million in wages, contributing to New Braunfels' rapid population and visitor growth in 2024.
- The NBCVB's latest economic-impact report shows 13 percent growth in hospitality last year and a $1.3 billion contribution to the local economy.
- Rapid population growth has helped drive the shift, with almost 124,000 residents in New Braunfels, Texas, up 35% since 2020, and NBCVB President Tanya Pence saying it is becoming a year-round travel destination.
- The hospitality sector produced substantial wages and jobs, generating more than $381.8 million and representing 31.4 percent of employment while visitor totals exceeded 6 million in 2024.
- Officials say they hope travelers will extend trips and bring business to regional South and Central Texas cities, as New Braunfels won Texas Travel Awards 2024 Destination of the Year.
- With new hotels and festivals, private investment includes SpringHill Suites' groundbreaking and the projected 2026 Faust Hotel opening, supporting continued growth.
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guymondailyherald.com+12 Reposted by 12 other sources
New Braunfels hospitality industry boosts city's economic growth
Data shows 13 percent growth from 2022-2024, increase in fall, winter visitation
·Guymon, United States
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Booming New Braunfels bringing in more visitors year-round, new economic study shows
New Braunfels has become known as one of the fastest-growing cities in the nation. On Wednesday, city officials highlighted how that growth is attracting visitors and boosting the hospitality sector.In terms of overall population growth, almost 124,000 people now live in New Braunfels, which is up 35% since 2020. That is a 5.48% rate of growth year over year. KSAT made a Google Maps time-lapse from 1990 to 2025, showing the explosion of growth. …
·San Antonio, United States
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