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New Braunfels Adapts as Tourism Industry Shifts
The hospitality sector employed over 16,000 workers and generated $380 million in wages, contributing to New Braunfels' rapid population and visitor growth in 2024.
- A report highlighting the 2024 economic contributions of New Braunfels' hospitality sector in Texas was published this week by the city's tourism office.
- Rapid population growth since 2020 and rising visitor numbers contributed to increased demand and expansion within the local tourism sector.
- City officials noted that year-round attractions, festivals, and new investments like the SpringHill Suites hotel have boosted New Braunfels' appeal beyond summer.
- In 2024, hospitality created a $1.3 billion economic impact, more than $380 million in wages, and brought over 6 million visitors to the city.
- This growth led to national travel awards and signals that tourism remains a vital driver of New Braunfels' economy.
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guymondailyherald.com+8 Reposted by 8 other sources
New Braunfels hospitality industry boosts city's economic growth
Data shows 13 percent growth from 2022-2024, increase in fall, winter visitation
·Guymon, United States
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Booming New Braunfels bringing in more visitors year-round, new economic study shows
New Braunfels has become known as one of the fastest-growing cities in the nation. On Wednesday, city officials highlighted how that growth is attracting visitors and boosting the hospitality sector.In terms of overall population growth, almost 124,000 people now live in New Braunfels, which is up 35% since 2020. That is a 5.48% rate of growth year over year. KSAT made a Google Maps time-lapse from 1990 to 2025, showing the explosion of growth. …
·San Antonio, United States
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