US EditionBooks-A-Million's 24th Coffee for the Troops Campaign Surpasses 80,000 Bags Donated
- Books-A-Million completed its 24th biannual Coffee for the Troops campaign on May 29, 2025, in Birmingham, Alabama.
- This spring's campaign exceeded its 126% goal due to donations from customers, associates, and Royal Cup Coffee's 10% match contribution.
- The campaign distributed 80,837 bags of Joe Muggs coffee, bringing total donations for deployed U.S. Service members worldwide to over one million bags.
- Scott Kappler, Books-A-Million’s Executive Vice President of Store Operations, described Coffee for the Troops as a meaningful demonstration of how the combined efforts of booksellers, customers, and partners can support an important cause.
- The campaign delivers more than coffee by providing deployed service members warmth, connection, and comfort to remind them they are not forgotten.
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Books-A-Million’s 24th Coffee for the Troops Campaign Surpasses 80,000 Bags Donated
Biannual donation effort brings total coffee donations to over 1 million bags for deployed service members BIRMINGHAM, Ala., May 29, 2025 /PRNewswire/ — Books-A-Million proudly announces the completion of its 24th Coffee for the Troops campaign, a biannual initiative that sends comforting cups of Joe Muggs coffee to deployed U.S. service members around the world. This spring’s campaign exceeded expectations with 73,000 bags donated by customers …
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