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Bodega Aurera Opens Its 2700 Store and Takes Its Proximity Strategy to the Next Level
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PHOTOART: MERCA2.0, GEMINI IA, BODEGA AURRERA The Bodega Aurrera chain, owned by Walmart of Mexico and Central America, celebrated the inauguration of its 2,700th store, located in the mayor's office Miguel Hidalgo, Mexico City. In an interview with Merca2.0, Paulina Cruz, Director of Marketing at Bodega Aurrera, explains why this opening goes far beyond adding one more store to the map. ALSO READS. Walmart reaches market value of one trillion d…
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