Disney to Boost Spending on Film and TV In Markets Outside the U.S. to Grow Streaming Subscribers

Disney to Boost Spending on Film and TV In Markets Outside the U.S. to Grow Streaming Subscribers

Disney CEO Bob Iger has signaled the Hollywood studio will produce even more original local and regional content overseas to grow its streaming platforms business worldwide.

Bob Iger Announces Disney+ Overhaul, Content Changes Incoming : Disney Fanatic

Disney+ is undergoing a massive shift under Bob Iger’s leadership, and the company is making one thing clear: it’s no longer about quantity over quality. Iger is steering Disney towards a more focused content strategy, promising fewer but better releases. This shift could completely change the way we experience Disney+. A Bold New Strategy Under Bob Iger When Bob Chapek was CEO, Disney flooded its streaming platform with a massive amount of cont…