Watching BMW M's First EV Tear Around The 'Ring Feels Like Something’s Missing

Watching BMW M's First EV Tear Around The 'Ring Feels Like Something’s Missing

The electric M3 will feature four motors delivering more than 700 horsepower. Fortunately, BMW will also sell the next-gen M3 with a twin-turbo six-cylinder. BMW doesn’t appear to have added any kind of ICE-inspired soundtrack to the EV. A new chapter is about to begin for one of BMW’s most famed nameplates. The M3 has long stood as the benchmark for sporty driving in a usable, everyday package, first as a coupe, then as a sedan too. Now, a full…

BMW's New Gen M Ad Wants To Bring Us All Together

After inventing “M Town” a few years back, BMW has another marketing trick up its sleeve. It’s called “Gen M,” and its goal is to unite enthusiasts. Whether you prefer your M cars burning gasoline or powered by electricity, you’re part of Gen M. Fans of classic designs can still get along with those who prefer the latest cars bearing the “world’s most powerful letter.” The minute-long video highlights 53 years of heritage, from the glory days of…