Blue 449 helps Intersport infiltrate platforms - The Media Leader

Intersport with Blue 449 (Publicis Media) invites Netflix subscribers who have subscribed to the standard offer with advertising to make a break on their screens to discover other distractions that contribute to their well-being. From March 30th to April 27th, every Sunday from 10am to 4pm, static advertisements highlighting the appropriate equipment to (re)take sport will appear on the screen during the breaks. Messages directly calling the pub…