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Black faith leaders call for Target boycott over DEI rollback

  • Dr. Jamal Bryant, head of New Birth Missionary Baptist Church, called for a 40-day boycott of Target over the company's rollback of DEI initiatives, claiming it has "spit in the face" of Black people.
  • Bryant stated that if Target loses $29 million a day during the boycott, it would "break the back of the system."
  • Bryant criticized Black Trump supporters, referring to them as "coons" for mocking him at a White House event.
  • The boycott is set to begin on March 5 and has reportedly gained support from at least 50,000 participants.
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Deseret News broke the news in Salt Lake City, United States on Wednesday, February 19, 2025.
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