BlaBlaCar becomes ChutChutCar to seduce an individualistic and less chatty generation

BlaBlaCar changes course and adopts a new name: ChutChutCar*. This bold rebranding marks a major evolution for the platform that turns the page of its DNA based on exchange and user-friendliness to meet the new expectations of travellers. Created in 2004 under the name Carpooling.fr, the platform had become BlaBlaCar in 2013 in order to highlight the dialogue between passengers, symbolized by its rating system Bla, BlaBla or BlaBlaBla. But the u…