Fall Of Bira 91: How A Name Change Led To Beer Brand's Dramatic Collapse

Crisis brews at Bira 91: How a name change shook the popular beer brand

From beer icon to regulatory nightmare, Bira 91’s journey shows how a minor administrative tweak can spiral into financial chaos, employee unrest, and investor anxiety.

Fall Of Bira 91: How A Name Change Led To Beer Brand's Dramatic Collapse

A minor legal name change from B9 Beverages Private Limited to B9 Beverages Limited has triggered regulatory hurdles, halted sales and intensified employee unrest at Bira 91.

Bira 91 employees seek leadership change, raise concerns over unpaid dues: Report

As of June 2025, the founder and his family held a 17.8 percent stake, while Kirin Holdings was the largest shareholder with 20.1 percent

Bira 91 Crisis Deepens: Name Change Halts Sales, Unpaid Salaries and Staff Unrest

Bira 91, once India’s fastest-growing craft beer brand, is facing a serious crisis. The brand, run by B9 Beverages Private Limited, became popular for its quirky image and strong social media presence. By 2023, it was preparing for a major IPO.In January 2024, the company changed its name to B9 Beverages Limited to meet IPO rules. What seemed like a small step created big problems.Regulatory Roadblocks and Distribution HaltAfter the name change,…

The Fall of Bira 91: How a Name Change Triggered the Collapse of India’s Coolest Beer Brand - PUNE PULSE

A procedural slip during a rebranding move led to halted sales, mounting losses, and a leadership exit at the once-thriving craft beer company In a dramatic turn of events, India’s beloved craft beer brand Bira 91, once hailed as the country’s “coolest beer,” has seen a sharp downfall — all reportedly triggered by a seemingly minor

Over 250 Bira 91 employees demand founder’s removal amid delayed salaries

In a major development at B9 Beverages, the parent company of Bira 91, more than 250 employees have written to the board, top investors, and lenders demanding the ouster of founder Ankur Jain and a change in leadership. The petition, addressed to major stakeholders including Kirin Holdings, Peak XV Partners, and Anicut Capital, cited alleged corporate governance lapses, financial mismanagement and prolonged salary delays. According to a report b…