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Netflix and Ill? Study Links Binge-Watching to to Loneliness

Researchers surveyed 551 adults and found 61% met criteria for binge-watching addiction linked to loneliness and motives like escapism during the pandemic.

  • Published in the journal PLOS One, researchers found an association between loneliness and binge‑watching addiction, but the study could only show an association, not causation.
  • Emotional motives such as escapism and emotional enhancement predict binge-watching, with loneliness significantly linked to these addictive viewing patterns, the research team found.
  • Researchers surveyed 551 adults who were heavy TV‑series consumers watching at least 3.5 hours per day and more than four episodes per week, with 334 respondents meeting addiction criteria.
  • Compulsive binge‑watching can affect sleep, daily routines and emotional well‑being, and may act as a coping mechanism when social connection is limited or emotional pressure builds.
  • In South Africa, where average screen time is high, SADAG reports more than half of workers struggle with mental health, amid pandemic-related concerns.
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Netflix and ill? Study links binge-watching to to loneliness

When researchers examined the motives for binge-watching addiction, they found an association between loneliness and both escapism and emotional enhancement motivations.

Researchers Xiaofan Yue and Xin Cui from Huangshan University in China analyzed the responses of 551 adults who were major TV consumers

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Watauga Democrat broke the news in Calhoun, United States on Wednesday, January 21, 2026.
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