Cracker Barrel Shares Down About 32% This Year, Following "Century's Worst Brand Blunder"

Cracker Barrel Shares Down About 32% This Year, Following "Century's Worst Brand Blunder"

Cracker Barrel Shares Down About 32% This Year, Following "Century's Worst Brand Blunder" Cracker Barrel tried to go “modern,” and eight days later had to shove Uncle Herschel back into the logo. Two months on, investors are still cleaning up the mess — the stock is down 32% this year and inching toward its 2008 financial-crisis faceplant.  CEO Julie Felss Masino thought removing the overalls-wearing mascot would “revive” the 50-year-old chain. …

Biglari/Cracker Barrel, tech redundancies

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