US EditionBig Wine Backing Away From the Entry Level Should Worry the Entire Industry
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Big Wine Backing Away From the Entry Level Should Worry the Entire Industry
A spicy rumor riled up the wine industry earlier this year: Constellation Brands wanted out. And not just a few labels here and there: the whole kit and caboodle. Over the past century, countless companies have invested into — then divested out of — the famously fickle wine business. But this felt different. The multinational corporation was founded on bulk wine brands in upstate New York in 1945, and the idea of Constellation ditching all thing…
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