Bezos Has Said He Tells Amazon Employees To 'Wake Up Terrified Every Morning.' Here's Why

Bezos Has Said He Tells Amazon Employees To 'Wake Up Terrified Every Morning.' Here's Why

A comment originating in a 1999 letter to shareholders has taken on new meaning for readers in light of reporting about Amazon's working conditions.

Bezos Has Said He Tells Amazon Employees To 'Wake Up Terrified Every Morning.' Here's Why #ProductivityTips

A good manager always finds ways to motivate employees, but according to one claim circulating online, Amazon founder and billionaire Jeff Bezos had a rather unorthodox method for doing so. The claim alleged that Bezos once said he tells his employees to “wake up terrified every morning.” One video shared on TikTok (archived) in late 2024 featured an excerpt from an interview with Martha Beck, a self-described “bestselling author, coach and spea…