Beyond the U.S. trial, here is Europe’s antitrust case against Google’s ad tech monopoly explained
The European Commission fined Google €2.95 billion and may force a breakup if the company does not fix its ad tech monopoly within 60 days.
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Despite Google’s recent victory, a flurry of competition cases could still change how the tech giants do business
A US judge recently decided not to break up Google, despite a ruling last year that the company held a monopoly in the online search market. Between Google, Microsoft, Apple, Amazon and Meta, there are more than 45 ongoing antitrust investigations in the EU (the majority under the new EU Digital Markets Act) and in the US. While the outcome could have been much worse for Google, other rulings and investigations have the potential to cut to the h…
By Maître Masmi-Dazi, a lawyer specializing in competition law and Managing Partner France of HBSS France. Just a few days after the European Commission's decision punishing Google for abuse of dominant position on the entire value chain of the advertising stack (buy and sell side) and inviting him to propose remedies, the pleadings of the lawsuit of remedies in the ad tech (sell side) open to the USA on the famous warning of Winston Churchill r…
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