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Beyond the product: The inside story of a business transformation

Summary by Product-Led Alliance | Product-Led Growth
Product transformation, business transformation—or something else entirely?As a product leader, I initially thought that building a cloud-based version of our flagship product was merely a product and technology challenge – significant technical hurdles were anticipated. However, I discovered the journey was equally defined by sales, cultural, and organizational dynamics.This change wasn't merely about adding a new product to our portfolio—it wa…
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Product-Led Alliance | Product-Led GrowthProduct-Led Alliance | Product-Led Growth

Beyond the product: The inside story of a business transformation

Product transformation, business transformation—or something else entirely?As a product leader, I initially thought that building a cloud-based version of our flagship product was merely a product and technology challenge – significant technical hurdles were anticipated. However, I discovered the journey was equally defined by sales, cultural, and organizational dynamics.This change wasn't merely about adding a new product to our portfolio—it wa…

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Product-Led Alliance | Product-Led Growth broke the news in on Tuesday, February 18, 2025.
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