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Beyond the point system: Why gamification is the new North Star for MEA marketers
Summary by Campaign Middle East
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Beyond the point system: Why gamification is the new North Star for MEA marketers
In the rapidly evolving marketing landscape of the Middle East and Africa (MEA), the traditional “spend-and-get” loyalty model is hitting a ceiling. As markets such as the UAE and Saudi Arabia lead the charge in digital transformation, consumers are no longer just looking for discounts—they are looking for experiences. According to Comarch’s latest industry insights, […] The post Beyond the point system: Why gamification is the new North Star fo…
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