Beyoncé’s Clothing Line With Adidas Suffers From Weak Sales

Adidas Considers Axing Beyoncé as 'Inclusive' and 'Gender-Neutral' Clothing Line Tanks: Report

Beyoncé’s star power is not translating into expected profits for a line of clothing and shoes she markets in partnership with Adidas.

Adidas Considers Axing Beyoncé as 'Inclusive' and 'Gender-Neutral' Clothing Line Tanks: Report

Beyoncé’s star power is not translating into expected profits for a line of clothing and shoes she markets in partnership with Adidas.

Adidas Considers Axing Beyoncé as 'Inclusive' and 'Gender-Neutral' Clothing Line Tanks: Report

Beyoncé’s star power is not translating into expected profits for a line of clothing and shoes she markets in partnership with Adidas.

Beyonce’s Ivy Park line suffers from ‘weak sales’: Report

Tickets for Beyonce's upcoming Renaissance World Tour are selling out fast, but that isn't quite true for her Ivy Park athleisure line with Adidas. Sales from the collaboration are "weak" and left a "$200 million hole in the company's annual projections," according to a report from The Wall Street Journal. The brand's sales have reportedly dropped by more than 50% to about $40 million just last year. Adidas' internal projections were allegedl…

The Beyhive Slashed Its Ivy Park Budget by 50 Percent

Sales of Beyoncé’s streetwear brand with Adidas were down more than 50 percent last year — Ivy Park did roughly $40 million in sales in 2022, a tumble from the $93 million earned in 2021, according to a Wall Street Journal report.

Sales of Beyoncé’s Adidas x Ivy Park clothing line down more than 50%: report

Beyoncé's Ivy Park clothing line with Adidas is suffering from a huge slump in sales, the Wall Street Journal reports.