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Beyoncé Is the Next Star to Cause Controversy With Jeans Ads

Summary by The Cheat Sheet
Beyoncé’s work with Levi’s under the “REIIMAGINE” campaign represents a powerful blend of nostalgia and reinvention. Through a series of cinematic chapters, beginning with “Launderette,” then “Pool Hall,” “Refrigerator,” and most recently “The Denim Cowboy,” the campaign reinterprets iconic Levi’s ads from the ’80s and ’90s, updating them with Beyoncé’s modern vision. Unfortunately, the Levi’s ads aren’t resonating positively with everyone. Here…
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The Cheat Sheet broke the news in on Saturday, October 11, 2025.
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