US EditionBeyoncé Struggles to Sell Out London Show Tickets_ Turns to Low-Income Families For Help
- Beyoncé, a 43-year-old global superstar, kicked off her Cowboy Carter tour at Tottenham Hotspur Stadium in London on June 5 but has failed to sell out any of her six shows.
- The tour's high ticket prices, including VIP packages up to £950, along with a crowded summer music calendar, contributed to unsold seats and prompted organizers to review prices.
- To avoid empty sections, Beyoncé reportedly distributed free tickets through London food banks to low-income families, continuing a practice also seen on her 2018 tour with Jay-Z.
- Critics praised Beyoncé's ambitious 40-song setlist and powerful production, with one fan noting her performance flying over the crowd on a neon horseshoe during Jolene.
- The ticket giveaways suggest efforts to maintain audience numbers amid sales struggles and indicate possible ongoing price adjustments ahead of the remaining four London shows.
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Beyoncé 'gives away' gig tickets to low-income families after struggling to fill seats at Cowboy Carter London tour
The pop superstar is giving away gig tickets to low-income families after struggling to fill seats during the London leg of her Cowboy Carter tour.
·London, United Kingdom
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Beyoncé is touring the UK. But it seems that fewer fans are pushing for her concerts than thought. In order not to have empty rows on her London shows, the singer came up with something.
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L 33%
C 33%
R 33%
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