Between the real and the digital: Alex Martínez's path

In a world saturated with filters, apparent luxuries and edited lives, Alex Martínez decided to show himself as he is: with mistakes, successes, vulnerability and much truth. Originally from Saltillo, Coahuila, this content creator not only managed to stand out on social networks, but he became a referent of authenticity and human connection in an era where that is scarce. Alex Martínez: Firm roots in northern land Born in a family of retired te…