Betty Diaries: Focus group tests new Park City scented candle collection

Betty Diaries: Focus group tests new Park City scented candle collection

We’re conducting focus groups for our latest collection of scented candles inspired by the unbridled optimism of the new ski season. The first glistening snowflakes of October. The dwindling bank balance tapped for this year’s ski passes. The unwavering belief that the outfit you dropped a week’s paycheck on last February will still fit. Best of all, since consumers are increasingly prioritizing sustainability, this new collection is created fro…