Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers – Beet.TV
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Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers – Beet.TV
CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value to advertisers, in this interview with Dave Kersey, L’Oréal’s head of media…
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