US EditionBen & Jerry’s co-founder Greenfield leaves ice cream brand due clash with Unilever on social issues
Jerry Greenfield resigned after nearly 50 years, citing Unilever's curtailing of Ben & Jerry's social activism and loss of promised independence in governance agreements.
- Jerry Greenfield, co-founder of Ben & Jerry's, stepped down in 2025 due to a dispute with British owner Unilever over political issues.
- The resignation followed years of tension after Unilever opposed Ben & Jerry's stances on social causes, including opposition to President Trump and Black History Month support.
- Greenfield expressed that Ben & Jerry's lost its independence and was silenced on domestic political matters during a time of attacks on civil and voting rights.
- Magnum Ice Cream, a Unilever branch, thanked Greenfield for his service but disagreed with his views, seeking constructive dialogue to strengthen the brand's values-based legacy.
- Greenfield's departure highlights ongoing conflicts between Ben & Jerry's founders and Unilever about the company's ability to speak out on justice and human rights issues.
493 Articles
493 Articles
Jerry Resigns From Ben & Jerry's After Claiming Brand Is Being 'Silenced' For Their Activism
After nearly half a century of puns, pint-sized protests, and spoon-first diplomacy via Cherry Garcia, Jerry Greenfield is hanging up his scooper.The “Jerry” in Ben & Jerry’s has resigned after what he says was years of corporate censorship under Unilever—particularly during Trump’s second administration, when speaking up for civil rights suddenly required either a permission slip or a pink slip.In a letter shared by co-founder Ben Cohen, Greenf…
Ben-&Jerry-s co-founder Jerry Greenfield leaves the company. His allegation: Unilever has stopped the political commitment of the cult brand.
Ben & Jerry’s Co-founder Resigns After Conflict With Unilever Over Activism
Jerry Greenfield, co-founder of the Ben & Jerry’s ice cream brand, has resigned from his role as the company’s brand ambassador after a public rift with parent entity Unilever. In an open letter posted on social media on Sept. 17 by his business partner, Ben Cohen, Greenfield said the company had been silenced by Unilever. “Standing up for the values of justice, equity, and our shared humanity has never been more important—and yet Ben & Jerry’s …
Jerry Greenfield, one of the two founders of the famous ice cream brand, announced his departure from the company, citing a break with the values that made Ben & Jerrys' reputation. A new sign of the continuing tensions between the brand and its parent company Unilever.
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