US EditionBen & Jerry's co-founder claims Unilever stopped 'flavor for Palestine'
Ben Cohen launches a watermelon sorbet under his Ben's Best brand after Unilever blocked Ben & Jerry's from releasing the pro-Palestine flavor, citing ongoing social justice disputes.
- On Tuesday, Ben Cohen announced he will independently create a watermelon-flavoured sorbet after saying Unilever prevented Ben & Jerry's from making the dessert.
- Tension traces to Unilever's ownership since 2000, with Jerry Greenfield resigning last month after five decades, saying the social mission was stifled, and Ben & Jerry's independent board approving a pro-Gaza flavour a year ago.
- The watermelon symbolises solidarity as Ben Cohen framed the watermelon ice cream under Ben's Best, saying `I'm doing what they couldn't` with a flavour calling for permanent peace in Palestine.
- The BBC has contacted Unilever for comment as Ben Cohen says he will develop other flavours addressing issues Ben & Jerry's was silenced from and pursues a `free Ben & Jerry's` campaign.
- The brand's history of activism frames the dispute as Jerry Greenfield's resignation last month and Ben Cohen's Tuesday watermelon symbolism highlight ongoing tensions over Israel-Gaza issues.
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33 Articles
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Ben & Jerry’s Co-Founder Making Palestine-Themed Flavor
Ben & Jerry's co-founder Ben Cohen posted on Instagram that brand owner Unilever had prevented the company from making a flavor in support of Palestine, so "I'm doing it myself."He said that the flavor would be based on watermelon, which The Times of Israel noted has become a symbol of Palestinians on social media in recent years due to its colors resembling those of the Palestinian national flag.In his post, Cohen asked the public to send in id…
Ben & Jerry’s co-founder to launch own Palestine-themed ice cream after Unilever vetoed idea
Ben Cohen said he's making watermelon sorbet in solidary with Palestinians after Unilever and its spinoff Magnum Ice Cream Company blocked Ben & Jerry's itself from doing so.
Ben And Jerry's Founder Launches Watermelon 'Palestine Flavor' As A Personal Project
NEW YORK (VINnews) — Ben Cohen, the co-founder of the iconic ice cream brand Ben & Jerry’s, says that parent company Unilever prevented the company from launching a new flavour intended to show solidarity with Palestine, according to a BBC report. Cohen announced that he will move forward independently with the project, creating the flavour […]
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